Maxim Vellinga
Founder, Maximized Studio
Hi, I'm Maxim
I started Maximized around one belief: most products don't have a quality problem, they have a coming-back problem. People sign up, look around once, and never return.
So we build the part most teams skip, the engagement layer. Streaks, progress, levels, and rewards, designed against your real metrics, wired up with Rive and live data, then built into the product end to end. Not a mockup, not a loose animation file. The working loop.
The site you're on is the demo. The XP, the achievements, the streak you might have already triggered, that's our own engine, running live. Want to feel what we'd build for you? You already are.
Off the clock: bouldering, long hikes, and an oat-milk cappuccino.
What we build
Three services, one goal: products worth returning to.
Gamification Design
Gamification mechanics that drive measurable results. Strategic micro-rewards, progress systems, and feedback loops that keep users coming back.
Learn moreApp Development
Full apps for founders and SMBs. Design, frontend, interactive UI: working software, not mockups. One team, clear process, no wasted time.
Learn moreAI & Automation
Custom automations and dashboards for SMBs and founders. Lead routing, data sync, reporting, so the repetitive work never touches your plate again.
Learn moreReady to deliver more value?
We build the apps, automations, and workflows behind your business, so less time goes to managing, and more goes to delivering.
