
Maxim Vellinga
Founder, Maximized Studio
Hi, I'm Maxim
I started Maximized around one belief: most products don't have a quality problem, they have a coming-back problem. People sign up, look around once, and never return.
So we build the part most teams skip, the engagement layer. Streaks, progress, levels, and rewards, designed against your real metrics, wired up with Rive and live data, then built into the product end to end. Not a mockup, not a loose animation file. The working loop.
The site you're on is the demo. The XP, the achievements, the streak you might have already triggered, that's our own engine, running live. Want to feel what we'd build for you? You already are.
Off the clock: bouldering, long hikes, and an oat-milk cappuccino.
What we build
Two services, one goal: products worth returning to.
Gamification Design
Gamification mechanics that drive measurable results. Strategic micro-rewards, progress systems, and feedback loops that keep users coming back.
Learn moreRive Animation
Interactive, state-driven animation built in Rive. Animated UI components, gamification packs, mascots, and infographics that respond to input and live data, small enough to ship everywhere.
Learn moreReady to make it fun?
We design the streaks, rewards, and animations that turn first-time users into regulars. Book a call and see the engine behind this site.
