Build products users reach for daily
Interactive UI that drives retention and builds lasting habitsDynamic search states
If no tasks match the search, an animated state explains the outcome.
Guided process steps
An animated loader shows progress while files are being processed, giving users a sense of progress and feedback.
Gamification level up
Adding a level up animation to the progress tracker for that little extra.
Most apps get tried once and forgotten. I design interactions that pull users back. Micro-rewards, progress cues, and feedback loops that turn your product into a daily ritual.
Maxim Vellinga
Founder, Maximized Studio
Daiy streak gamificiation
Gamification for daily streaks, with multiple animations that react to each other.
Turn first-time users into daily users
Rewards that keep engagement fresh
Predictable UI gets ignored. I create variable rewards: unexpected animations, milestone celebrations, and progress reveals that surprise users at just the right moments. Each interaction feels new, making users curious to see what happens next.
Visual cues that pull users back
Your product needs triggers. Visual moments that spark the urge to return. I design animated states, notifications, and micro-interactions that act as gentle reminders, keeping your app top of mind even when users aren't actively using it.
Progress that makes leaving costly
The more users invest, the harder it is to leave. I build progress systems, streaks, and personalized states that grow with each session. Users don't just use your product. They build something in it they don't want to abandon.
What others say about working with Maximized
“Maxim is a dedicated UX Lead who truly listens to client needs and turns them into creative solutions. With his proactive mindset and willingness to go the extra mile, he delivers thoughtful, well crafted UX designs. Maxim is a great asset and I can highly recommend working with him.”
“It was a great experience working with Maxim! For about a year, we worked together weekly on various projects. Maxim is creative and always thinks along in finding solutions. He is accurate, reliable, and always keeps his commitments. I can wholeheartedly recommend Maxim for new projects and assignments!”